What is mere exposure effect

The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

The more times we see something, the easier it is for us to mentally process it and we misattribute that ease of processing with liking it more.

By understanding what the mere-exposure effect is and how it works, a brand can develop a significant advantage. More exposure leads to familiarity, which leads to comfortability, which leads to more brand preference and sales uplifts.

Understanding cognitive biases, such as mere-exposure effect, is crucial to understanding your customers better. To learn more about the brain, please click here for more articles on why we behave as we do or get in touch with us here.

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