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Recruiting for a Senior Research Executive
  • Posted on 2nd February 20232nd February 2023

We’re looking for a brilliant Senior Research Executive

If you’re looking for your next market research role, and have a passion for all things consumer…

Should brands us price marked packs PMP?
  • Posted on 30th November 20221st December 2022

Should brands use price-marked packs?

For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…

  • Posted on 22nd March 202223rd March 2022

Spark Emotions becomes an ESOMAR member

Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…

  • Posted on 22nd November 202126th November 2021

Spark Emotions becomes an MRS Company Partner

Earlier this year, Spark Emotions became accredited with the Market Research Society (MRS). By doing so, we…

  • Posted on 22nd October 20202nd February 2021

3 Social Selling tactics and why they work from a psychological perspective

At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…

  • Posted on 4th August 202010th December 2020

How the nation is truly feeling in August 2020

August 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…

  • Posted on 15th July 202029th January 2021

The Grocer – How to make supermarket shopping feel safer and more normal

In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…

  • Posted on 12th May 202029th January 2021

Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions

Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and…

  • Posted on 11th May 202022nd June 2021

How shopper behaviour is changing due to Covid-19

Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…

Recent Posts

  • How is the cost-of-living crisis affecting brands?
  • We’re looking for a brilliant Senior Research Executive
  • How consumer psychology can help people reduce their energy bills
  • Should brands use price-marked packs?
  • Experiential retail – how retailers are wooing shoppers back to in-store

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