Why choosing the right market research agency is so important
Choosing the right market research agency is vital for businesses. It enables them to make informed decisions,…
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We’re looking for a brilliant Senior Research Executive
If you’re looking for your next market research role, and have a passion for all things consumer…
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
Spark Emotions becomes a Market Research Society MRS Company Partner
Earlier this year, Spark Emotions became accredited with the Market Research Society (MRS). By doing so, we…
3 Social Selling tactics and why they work from a psychological perspective
At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…
How the nation is truly feeling in August 2020
August 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
The Grocer – How to make supermarket shopping feel safer and more normal
In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…
Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
