How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
Brand, Pack and Media
Reactions to the upcoming implementation of the HFSS legislation
In December 2020, the government announced their plans to implement the HFSS legislation, whereby products high in…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Convenience without compromise – a new age of ready meals
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
Packaging trends in 2021 and beyond
Just as products and consumables have adapted and evolved over time, so too has the packaging in…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Was the Hilltop Honey rebrand more memorable?
When we asked our LinkedIn network which Hilltop Honey pack they found most memorable, an overwhelming 71%…
How will a paper bottle impact Coca Cola’s distinctive assets?
Coca Cola was ranked the world’s biggest plastic polluter of 2020 by Break Free from Plastic, coming…
How to maximise your value messaging in store
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
