Using memorability and emotion to improve search engine optimisation
The price comparison market has been extremely competitive for many years and a very difficult market to…
Online research
2 simple ways to drive more website sales
A common question we are asked by our clients is how do they drive more website sales….
Why do businesses overlook online shoppers aged 50+
Thinking about who an online shopper is, you build the perception of it being someone from a…
3 Social Selling tactics and why they work from a psychological perspective
At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…
Online shopping – what makes a great website?
The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…
How the fitness industry has moved online
Ever since the pandemic, there has been a mass shift of the fitness industry moving online. When…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Optimising your consumers’ online journey
The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…
