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Online research

  • Posted on 13th June 2022

What’s the difference – shopper vs consumer?

The person who shops for/buys products is not always the same person who uses that product, unless…

  • Posted on 30th September 202121st June 2022

The monumental impact of TikTok in just under 5 years

The possibility of you, dear reader, not having heard of TikTok is mathematically zero. Whether you first…

Spark Emotios using memorability and emotion to improve search engine optimisation
  • Posted on 7th December 20206th October 2021

Using memorability and emotion to improve search engine optimisation

The price comparison market has been extremely competitive for many years and a very difficult market to…

2 simple ways to drive more website sales
  • Posted on 30th November 202021st June 2022

2 simple ways to drive more website sales

A common question we are asked by our clients is how do they drive more website sales….

Why do businesses overlook online shoppers aged 50+
  • Posted on 20th November 202021st June 2022

Why do businesses overlook online shoppers aged 50+

Thinking about who an online shopper is, you build the perception of it being someone from a…

  • Posted on 22nd October 20202nd February 2021

3 Social Selling tactics and why they work from a psychological perspective

At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…

Online shopping – what makes a great website?
  • Posted on 14th October 20206th October 2021

Online shopping – what makes a great website?

The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…

  • Posted on 8th October 202026th May 2021

How the fitness industry has moved online

Ever since the pandemic, there has been a mass shift of the fitness industry moving online. When…

  • Posted on 9th September 202022nd June 2021

How do shoppers purchase products online?

At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…

  • Posted on 21st August 202010th June 2021

Optimising your consumers’ online journey

The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…

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