Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Shopper research
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
What impact will the contactless spending limit increase to £100 in the UK have?
In 2007, contactless card payments were introduced, with a mere £10 limit. This new way of spending…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
The future looks frozen: exploring the benefits and growth of the frozen food category
In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
