• Home
  • What we do
  • Meet the team
  • Case Studies
  • Press & Insight
  • Contact
  • Home
  • What we do
  • Meet the team
  • Case Studies
  • Press & Insight
  • Contact
  • Home
  • What we do
  • Meet the team
  • Case Studies
  • Press & Insight
  • Contact
Press &
insights

Retail

  • Posted on 16th June 202122nd June 2021

Understanding Aldi and Lidl’s brand imitation 

Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…

  • Posted on 5th May 202110th June 2021

Why bricks and mortar stores still matter and the role they play in an omnichannel world

It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….

Spark Emotions How to maximise your value messaging in store
  • Posted on 9th March 202122nd June 2021

How to maximise your value messaging in store

Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…

Understanding your shoppers is more important than ever as shopping habits have changed
  • Posted on 15th January 202122nd June 2021

Shopping habits have changed, what is the impact at shelf?

When I was asked to write a piece on some of the changes to shopping habits around…

  • Posted on 1st December 202022nd June 2021

Experiential shoppers and the role of in-store

The standard measure of whether your product is doing well is whether it sells or not. But…

how we've adapted our in-store research to truly understand shopper behaviour
  • Posted on 27th November 202022nd June 2021

In-store research in the new ‘temporary’ normal

It’s fair to say that we haven’t done quite as much in-store research as we were expecting…

What is driving people to the High Street after a national lockdown
  • Posted on 24th November 202021st June 2022

What is driving people to the High Street after a national lockdown?

As we edge closer to the end of the second national lockdown in England, we wanted to…

  • Posted on 9th September 202022nd June 2021

How do shoppers purchase products online?

At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…

  • Posted on 2nd June 202022nd June 2021

Covid-19: learning from academia – social distancing in shops

Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…

  • Posted on 27th May 202022nd June 2021

Challenges of Covid-19 for retailers, how are supermarkets coping?

Retailers are facing new and uncertain times and have so far done a great job feeding the…

Posts navigation

Older posts

Recent Posts

  • How is the cost-of-living crisis affecting brands?
  • We’re looking for a brilliant Senior Research Executive
  • How consumer psychology can help people reduce their energy bills
  • Should brands use price-marked packs?
  • Experiential retail – how retailers are wooing shoppers back to in-store

Archives

  • February 2023
  • December 2022
  • November 2022
  • October 2022
  • August 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • December 2019

Categories

  • Academia
  • Areas of expertise
  • August Mood of the Nation
  • Behavioural science
  • Behavioural science
  • Brand, Pack and Media
  • Christmas
  • Convenience
  • Covid-19 social distancing and safety
  • December Mood of the Nation
  • Detailed behaviour analysis
  • Distinctive assets
  • External factors
  • Eye tracking
  • February Mood of the Nation
  • FMCG
  • Forecourts
  • Gaming and betting
  • Healthcare
  • Hospitality
  • Industry expertise
  • July Mood of the Nation
  • March Mood of the Naton
  • May Mood of the Nation
  • Mood of the nation
  • News
  • November Mood of the Nation
  • October Mood of the Nation
  • Online research
  • Pack design
  • Quantifying Emotion
  • Retail
  • September Mood of the Nation
  • Shopper research
  • Trends and foresight
  • What is
SMP Group logo
Spark emotions logo
SMP Print Logo
Experience Crowd Logo

  • Home
  • What we do
  • Case Studies
  • Meet the team
  • Join our mailing list
  • Contact
© Copyright 2020 SMP Group | Terms & Conditions | Privacy Policy | COVID Guidelines