
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
When I was asked to write a piece on some of the changes to shopping habits around…
The standard measure of whether your product is doing well is whether it sells or not. But…
It’s fair to say that we haven’t done quite as much in-store research as we were expecting…
As we edge closer to the end of the second national lockdown in England, we wanted to…
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…
Retailers are facing new and uncertain times and have so far done a great job feeding the…