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insights

Month: July 2020

  • Posted on 20th July 202029th January 2021

The UK is expecting to spend less in July 2020 than in 2019

The COVID-19 pandemic has had a well-documented impact on the UK economy, in June it was reported…

  • Posted on 15th July 202029th January 2021

The Grocer – How to make supermarket shopping feel safer and more normal

In June, Lee Harrison, Managing Director at Spark Emotions spoke to The Grocer about how supermarkets can…

  • Posted on 14th July 202029th January 2021

The power of free to play (F2P)

Free to play games are fast becoming one of the dominant forms of online gaming across mobile,…

  • Posted on 13th July 202029th January 2021

How UK parents are feeling about school holidays

One of the most succinct ways to gauge someone’s thoughts and feelings is to ask them to…

  • Posted on 10th July 202029th January 2021

1 in 10 shoppers are not wearing any PPE, or following hygiene procedures when grocery shopping

With Coronavirus dominating the news, I’ve found it hard to sift through the headlines to find out…

  • Posted on 10th July 202029th January 2021

Quantifying emotion – The Spark Emotional Wheel

The ability to measure the emotions that shoppers and consumers are feeling, and being able to react accordingly…

  • Posted on 9th July 202029th January 2021

What is overchoice effect (paradox of choice)?

When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…

  • Posted on 8th July 202029th January 2021

Why cryptocurrencies are growing in the gaming and betting industry

Whilst words like cryptocurrencies and blockchain may still not mean much to the majority of people, ‘Crypto’…

  • Posted on 6th July 202029th January 2021

How the nation is truly feeling in July 2020

July 2020 is going to be very different to recent years, the COVID-19 pandemic has had a…

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