Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Industry expertise
Will the new hfss legislation banning junk food ads before 9pm work
From the end of next year, new rules around junk food ads on TV will come into…
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
Eco-labelling – A new way to display the environmental impact of food
The food industry alone is responsible for 40% of greenhouse gas emissions and The Intergovernmental Panel on…
The monumental impact of TikTok in just under 5 years
The possibility of you, dear reader, not having heard of TikTok is mathematically zero. Whether you first…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Packaging trends in 2021 and beyond
Just as products and consumables have adapted and evolved over time, so too has the packaging in…
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
