How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
Areas of expertise
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Is the UK planning on combining Christmas and FIFA 2022 World Cup Events?
The 2022 FIFA World Cup will be hosted by Qatar, it will be the first World Cup…
What impact is the switch to electric vehicles having on consumer behaviour?
As the sale of new Internal Combustion Engine (ICE) vehicles is set to end by 2030 in…
A beginners guide to cryptocurrency and blockchain technologies
This may seem like an odd time to talk about cryptocurrencies and blockchain. It’s been reported that…
2022 is seeing the vegan and plant-based trend accelerate
Over the last few years, the plant-based trend has been growing at pace, with an increasing number…
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
The shift to thrift as reseller marketplaces are set to soar in 2022
Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
