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Month: June 2020

  • Posted on 17th June 202029th January 2021

COVID-19: learning from academia – Shopping moods

Learning from academia is a crucial element of our research and in this article, we talk about…

  • Posted on 17th June 202029th January 2021

What is mood repair motivation?

Learning from academia is a crucial element of our research and in this article, we talk about…

  • Posted on 11th June 202010th June 2021

White Paper download – Help for businesses during Covid-19: Understanding customers

Spark Emotions latest white paper, which aims to help understand how Covid-19 has affected behaviour and how…

  • Posted on 8th June 202029th January 2021

COVID-19: learning from academia – the importance of visual triggers

Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…

  • Posted on 2nd June 202022nd June 2021

Covid-19: learning from academia – social distancing in shops

Let’s look at how we can most effectively encourage shoppers to keep their distance in-store. What can…

  • Posted on 2nd June 202029th January 2021

What is the implicit memory effect?

Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences…

  • Posted on 2nd June 202029th January 2021

What is the distractor devaluation effect?

Distractor devaluation effect is an attentional inhibition that occurs during discrimination tasks leads to the negative evaluation…

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