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Month: October 2020

  • Posted on 26th October 202029th January 2021

How the UK is really feeling about the coronavirus pandemic

At Spark Emotions, we wanted to truly understand how people in the UK are feeling about the…

  • Posted on 22nd October 20202nd February 2021

3 Social Selling tactics and why they work from a psychological perspective

At Spark Emotions, we strive to understand the reasons behind why people behave as they do. In…

  • Posted on 19th October 202026th October 2020

How the nation is truly feeling in November 2020

November 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…

Understanding forecourt shoppers - Pay at Pump Vs going instore
  • Posted on 15th October 202029th January 2021

Understanding forecourt shoppers – Pay at Pump Vs going instore

Spark Emotions is a specialist market research agency and we are experts in understanding shoppers. We are…

Online shopping – what makes a great website?
  • Posted on 14th October 20206th October 2021

Online shopping – what makes a great website?

The popularity of online shopping has been growing at a remarkable rate and has now become commonplace…

  • Posted on 14th October 202029th January 2021

What is Dr Fogg’s behavioural model?

Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…

  • Posted on 14th October 202029th January 2021

What is delayed gratification?

Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…

  • Posted on 9th October 202029th January 2021

What is duration neglect

Duration neglect is the psychological principle that the length of an experience has little effect on the…

  • Posted on 9th October 202029th January 2021

Understanding forecourt shoppers’ emotions to create a positive experience

Throughout this year we have seen shopping behaviour change significantly. Whether that is more people shopping online…

  • Posted on 9th October 20208th September 2022

What is the Peak-End rule

The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…

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