What is duration neglect

Duration neglect is the psychological principle that the length of an experience has little effect on the memory of that event, and thus does not have an impact on the pleasantness or unpleasantness associated with the experience.

Understanding cognitive biases, such as duration neglect is crucial to understanding your customers better. To learn more about the brain, please click here for more articles on why we behave as we do or get in touch with us here.

Leave a Reply