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Author: spark

  • Posted on 8th April 20219th April 2021

Was the Hilltop Honey rebrand more memorable?

When we asked our LinkedIn network which Hilltop Honey pack they found most memorable, an overwhelming 71%…

  • Posted on 7th April 20218th April 2021

How COVID-19 has evolved the role of the Pharmacist

Medical advice is something that has long been trusted and accepted as gospel, and therefore the Pharmacist…

Spark Emotions April Mood of the Nation
  • Posted on 6th April 2021

How the nation is feeling about April 2021?

At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…

Spark Emotions How will a paper bottle impact cokes distintive assets
  • Posted on 16th March 20218th April 2021

How will a paper bottle impact Coca Cola’s distinctive assets?

Coca Cola was ranked the world’s biggest plastic polluter of 2020 by Break Free from Plastic, coming…

Spark Emotions How to maximise your value messaging in store
  • Posted on 9th March 202116th March 2021

How to maximise your value messaging in store

Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…

Spark Emotions March Mood of the Nation
  • Posted on 9th March 2021

How the nation is truly feeling about March 2021?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

Spark Emotions How the UK is feeling February 2021
  • Posted on 8th February 20218th February 2021

How the nation is truly feeling about February 2021?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

Spark Emotions - Why focus groups don't work
  • Posted on 29th January 202129th January 2021

Why focus groups don’t work

Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…

  • Posted on 21st January 2021

We asked shoppers to describe sustainability, here’s what we found out

The endless destruction and devastation caused by rising temperatures and ever more frequent extreme weather events has…

Understanding your shoppers is more important than ever as shopping habits have changed
  • Posted on 15th January 202129th January 2021

Shopping habits have changed, what is the impact at shelf?

When I was asked to write a piece on some of the changes to shopping habits around…

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  • Was the Hilltop Honey rebrand more memorable?
  • How COVID-19 has evolved the role of the Pharmacist
  • How the nation is feeling about April 2021?
  • How will a paper bottle impact Coca Cola’s distinctive assets?
  • How to maximise your value messaging in store

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