How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
Author: spark
We’re looking for a brilliant Senior Research Executive
If you’re looking for your next market research role, and have a passion for all things consumer…
How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
Is the UK planning on combining Christmas and FIFA 2022 World Cup Events?
The 2022 FIFA World Cup will be hosted by Qatar, it will be the first World Cup…
What impact is the switch to electric vehicles having on consumer behaviour?
As the sale of new Internal Combustion Engine (ICE) vehicles is set to end by 2030 in…
A beginners guide to cryptocurrency and blockchain technologies
This may seem like an odd time to talk about cryptocurrencies and blockchain. It’s been reported that…
2022 is seeing the vegan and plant-based trend accelerate
Over the last few years, the plant-based trend has been growing at pace, with an increasing number…
