Summer Sensations – How is the Nation Feeling?
As the summer heats (or should we say “wets”) up, the team at Spark Emotion are delighted…
What sets us apart
We are a global market research agency with a team of experts in consumer and shopper psychology who work alongside our industry leaders to help you to grow your business by understanding the science behind human behaviour.
Based in London and Lichfield in the UK, we have worked on projects all over the world for our clients. We are at the cutting edge of behavioural science and utilise the latest academic thinking, combined with our market leading methodologies to get to actual, not claimed behaviour.
Our areas of expertise
We are trusted
We work in partnership with our clients to translate real emotions and behaviours into actionable insights. We have been trusted by leading global brands to help them grow their business. Our team of market research experts have a broad range of research experience, covering consumer, shopper, behavioural, healthcare and quantitative and qualitative research.
Meet the
team
Jamie-Lee completed media arts studies at Royal Holloway University of London during a period when the world was increasingly reliant on digital technology. This sparked a passion for creativity, consumer understanding, branding, and advertising. With prior involvement in brand engagement agencies, Jamie-Lee also gained valuable experience in monitoring retail shopper behaviour.
Jamie-Lee Clarke
BA(Hons) in Film, Television and Digital Production
Senior Research Executive
Steven studied Psychology at the University of Reading, where he developed a keen interest in consumer psychology and behaviour. This passion stemmed from his analysis of marketing strategies employed by various brands. The culmination of his studies and interest in consumer behaviour led him to pursue a career in the market research and insight industry.
Steven Chotuis
BSc(Hons) Psychology
Senior Research Executive
Sam joins us straight from university with a keen interest in consumer psychology and branding, and experience across a multitude of different industries. He has recently been working on business strategy for an early-stage startup and is passionate about business development and growth.
Sam Baldwin
BSc(Hons) Mechanical Engineering
Business Development Executive
Courtney has professional marketing experience which initially sparked her interest in market research and behaviour. This curiosity surrounding human behaviour led her to complete an MSc in Consumer Psychology at Anglia Ruskin University. Courtney is passionate about studying and analysing behaviour in order to improve outcomes, drive change and create actionable insights.
Courtney Trevett
MSc Consumer Psychology
Research Executive
Evie joins us fresh from completing her MSc in Psychology at the University of Birmingham. Evie’s interest in human behaviour started during her A-Level psychology course, which lead her to study Sport Psychology at the University of Portsmouth. She already has some industry experience after attending the European Innovation Academy as a CMO for a start-up.
Evie Harris-Jenkins
MSc Psychology
Senior Research Executive
Shona has a strong track record of helping clients to improve conversion and category sales through responding to shopper feedback in a wide range of categories, channels and countries. Shona has extensive experience in driving growth for clients by connecting with the emotions of shoppers.
Shona McDonald Ponton
MA Language and Communication Research Methods
Senior Research Director
Sinita has extensive experience in applying behaviour science to everyday brand challenges including packaging, advertising, media and branding. She’s worked with numerous FMCG brands, retailers and service industries worldwide to deliver breakthrough insight and actionable results.
Sinita Govind
MSc Social Cognition: Research and Applications
Associate Director
Scott is a subject matter expert with a master’s degree in consumer psychology. Scott has worked across the globe combining academia with his natural understanding and vast knowledge of human behaviour to help clients gain deep insights into their customers behaviour.
Scott Willey
Msc Consumer Psychology with Business
Associate Director
Since completing a masters degree in consumer psychology, Will has remained a real student of the human brain, keeping himself and the business up to date on the latest research of why people do what they do. Will has delivered many global projects using his deep knowledge of the brain to offer our clients a true understanding of how consumers and shoppers behave.
Will Morgan
Msc Consumer Psychology with Business
Associate Director
Gary has over 17 years experience in market research gathering and interpreting data across the customer insight world. With his wealth of experience throughout data and information technology, Gary ensures data is collated in the most efficient and accurate way, whilst maintaining the highest code of GDPR compliance.
Gary Haime
MSC in Computing
Head of Data and Operations
Lee is an authentic and visionary Chief Executive Officer who has been operating at board level for a number of years. As a previous Director across multiple disciplines at Tesco PLC he brings a wealth of experience to the business. Lee’s ability to connect teams and bring together the science behind behaviour, academia and industry experts is key to the business model going forward.
Lee Harrison
Chief Executive Officer
Anne-Marie is a crucial member of the team, she’s fully trained in facial coding which means we are able to understand the real, not claimed behaviour of customers. Anne-Marie’s input, working alongside our consumer psychologists and industry experts, enables us to get to the emotional truth for our clients.
Anne-Marie Brown
Operations Manager
Andy has spent his entire career in shopper and consumer research, observing, questioning and helping to understand shopper behaviour. He understands how shoppers behave and crucially, WHY they behave as they do. This experience means Andy is an expert at identifying the best methodologies to get you the most accurate answers.
Andy Bromley
Chief Operating Officer
Adam studied multimedia at university and over the last 9 years he has been able to use these skills and knowledge in the shopper research industry. Adam frequently travels around the world for our clients, ensuring consistency of project set up, GDPR compliance and professional execution of fieldwork.
Adam Cooper
BA (Hons) in Multimedia
Senior Fieldwork and Data Executive
Paul is an experienced company secretary and senior leader across the corporate, financial services and IT & Technology sectors. Leading on business improvement & compliance, and ensuring board decisions are implemented with speed, efficiency and legality.
Paul Chapman
Commercial Director
Our research methodologies have be used by our clients globally
Press and
insights
Analysing the Latest UK Hair Care Insights
In the ever-evolving hair care industry, understanding consumer behaviour is crucial for brands and retailers to remain…
How can brands and retailers prepare for the Euros and the Olympics?
As brands and shoppers get ready for summer 2024, excitement is building around two major events: the…
Part of the SMP Group
We are part of the SMP Group, an insight led marketing communications team, our 3 brands deliver leading innovations and experiences that are proven to drive business growth.
