What sets us apart

We are a global market research agency with a specialist team of consumer psychologists and industry leaders that help you to grow your business by understanding the science behind human behaviour.

Based in London and Lichfield in the UK, we have worked on projects all over the world for our clients. We are at the cutting edge of behavioural science and utilise the latest academic thinking, combined with our market leading methodologies to get to actual, not claimed behaviour.

  • Our areas of expertise

    Identify what is influencing your customers behaviour before they engage with your business.

    Understand how and why products are chosen by your shoppers in store.

    Understand how to tap into your customers emotions and behaviour to optimise your online journey.

    It's becoming increasingly difficult to be noticed and be remembered. We can help you stand out and be memorable.

    Identify what is influencing your customers behaviour before they engage with your business.

    Understand how and why products are chosen by your shoppers in store.

    Understand how to tap into your customers emotions and behaviour to optimise your online journey.

    It's becoming increasingly difficult to be noticed and be remembered. We can help you stand out and be memorable.

    The online race is on

    Global online retail sales grew by 26%* in 2020, leading to shopping missions becoming even more fragmented with shoppers having different missions to what we thought we knew.

    60%* of all online retail purchases are made using a mobile phone, meaning brands have to work even harder to stand out in the E-Commerce channel.

    We are experts at understanding consumer and shopper behaviour, we have a number of online methodologies that help our clients get to the truth of how shoppers are purchasing products online to drive outperformance.

    If you'd like to know more about how we can help you drive more online sales, click below to fill in our contact and one of the team will be in touch.

  • Real emotions
    Real change
  • We are trusted

    We work in partnership with our clients to translate real emotions and behaviours into actionable insights. We have been are trusted by leading global brands to help them grow their business. Our team of market research experts have a broad range of research experience, covering consumer, shopper, behavioural, healthcare and quantitative and qualitative research.

    Transforming today
    shaping tomorrow

    Meet the
    team

    Our research methodologies have be used by our clients globally

    A few of our clients

    We’re proud to work with some great brands.

    Press and
    insights

    Part of the SMP Group

    We are part of the SMP Group, an insight led marketing communications team, our 3 brands deliver leading innovations and experiences that are proven to drive business growth.

    We understand the science behind consumer behaviour

    Delivering leading innovations and experiences that are proven to drive business growth.

    We’ll transform your spaces to ensure your brand stands out from the crowd.

    We understand the science behind consumer behaviour

    Delivering leading innovations and experiences that are proven to drive business growth.

    We’ll transform your spaces to ensure your brand stands out from the crowd.