We reveal the emotional truth behind every decision people make, by blending behavioural science with real world observations and advanced AI-powered tech. Our researchers reveal the feelings that move people, and the science that influences behaviour.
With 25+ years of experience pioneering consumer psychology in a commercial context, our researchers have the experience and know-how to help brands understand why buyers make decisions and how to influence those moments across channels, categories and media.
Call it human understanding, delivered at machine speed.
We have been capturing real shopper behaviour, as it happens, in-store and online for over a quarter of a century.
Using a combination of tech driven methodologies such as video observation and eye tracking, combined with in-the-moment shopper interviews designed by our consumer psychologists, we conduct shopper research in-stores all over the world.
Spark Moments, our proprietary platform, connects brands with real people in real-time, wherever they are. Blending AI speed with human precision, we rapidly turn consumer photos and videos into clean behavioral datasets, capturing the unfiltered emotions and triggers that shape decisions.
