What sets us apart

We are a global market research agency with a team of experts in consumer and shopper psychology who work alongside our industry leaders to help you to grow your business by understanding the science behind human behaviour.

Based in London and Lichfield in the UK, we have worked on projects all over the world for our clients. We are at the cutting edge of behavioural science and utilise the latest academic thinking, combined with our market leading methodologies to get to actual, not claimed behaviour.

about us

    • Our areas of expertise

    Identify what is influencing your customers' behaviour before they engage with your business.

    Understand how and why products are chosen by your shoppers in store.

    Understand how to tap into your customers emotions and behaviour to optimise your online journey.

    It's becoming increasingly difficult to be noticed and be remembered. We can help you stand out and be memorable.

    Identify what is influencing your customers' behaviour before they engage with your business.

    Understand how and why products are chosen by your shoppers in store.

    Understand how to tap into your customers emotions and behaviour to optimise your online journey.

    It's becoming increasingly difficult to be noticed and be remembered. We can help you stand out and be memorable.

    Real emotions
    Real change

    • We are trusted

    We work in partnership with our clients to translate real emotions and behaviours into actionable insights. We have been trusted by leading global brands to help them grow their business. Our team of market research experts have a broad range of research experience, covering consumer, shopper, behavioural, healthcare and quantitative and qualitative research.

    we are trusted to deliver
    Transforming today
    shaping tomorrow

    Meet the
    team

    Steven studied Psychology at the University of Reading, where he developed a keen interest in consumer psychology and behaviour. This passion stemmed from his analysis of marketing strategies employed by various brands. The culmination of his studies and interest in consumer behaviour led him to pursue a career in the market research and insight industry.

    Steven Chotuis

    BSc(Hons) Psychology
    Senior Research Executive

    Sinita has extensive experience in applying behaviour science to everyday brand challenges including packaging, advertising, media and branding. She’s worked with numerous FMCG brands, retailers and service industries worldwide to deliver breakthrough insight and actionable results.

    Sinita Govind

    MSc Social Cognition: Research and Applications
    Associate Director

    Scott is a subject matter expert with a master’s degree in consumer psychology. Scott has worked across the globe combining academia with his natural understanding and vast knowledge of human behaviour to help clients gain deep insights into their customers behaviour.

    Scott Willey

    Msc Consumer Psychology with Business
    Associate Director

    Since completing a masters degree in consumer psychology, Will has remained a real student of the human brain, keeping himself and the business up to date on the latest research of why people do what they do. Will has delivered many global projects using his deep knowledge of the brain to offer our clients a true understanding of how consumers and shoppers behave.

    Will Morgan

    Msc Consumer Psychology with Business
    Associate Director

    Gary has over 17 years experience in market research gathering and interpreting data across the customer insight world. With his wealth of experience throughout data and information technology, Gary ensures data is collated in the most efficient and accurate way, whilst maintaining the highest code of GDPR compliance.

    Gary Haime

    MSC in Computing
    Head of Data and Operations

    Lee is an authentic and visionary Chief Executive Officer who has been operating at board level for a number of years. As a previous Director across multiple disciplines at Tesco PLC he brings a wealth of experience to the business. Lee’s ability to connect teams and bring together the science behind behaviour, academia and industry experts is key to the business model going forward.

    Lee Harrison


    Chief Executive Officer

    Anne-Marie is a crucial member of the team, she’s fully trained in facial coding which means we are able to understand the real, not claimed behaviour of customers. Anne-Marie’s input, working alongside our consumer psychologists and industry experts, enables us to get to the emotional truth for our clients.

    Anne-Marie Brown


    Operations Manager

    Andy has spent his entire career in shopper and consumer research, observing, questioning and helping to understand shopper behaviour. He understands how shoppers behave and crucially, WHY they behave as they do. This experience means Andy is an expert at identifying the best methodologies to get you the most accurate answers.

    Andy Bromley


    Chief Operating Officer

    Adam studied multimedia at university and over the last 9 years he has been able to use these skills and knowledge in the shopper research industry. Adam frequently travels around the world for our clients, ensuring consistency of project set up, GDPR compliance and professional execution of fieldwork.

    Adam Cooper

    BA (Hons) in Multimedia
    Senior Fieldwork and Data Executive

    our team

    Our research methodologies have be used by our clients globally

    A few of our clients

    We’re proud to work with some great brands.

    our case studies

    Press and
    insights

    We understand the science behind consumer behaviour

    Delivering leading innovations and experiences that are proven to drive business growth.

    We’ll transform your spaces to ensure your brand stands out from the crowd.