How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
Spark Emotions becomes an MRS Company Partner
Earlier this year, Spark Emotions became accredited with the Market Research Society (MRS). By doing so, we…
What impact will the contactless spending limit increase to £100 in the UK have?
In 2007, contactless card payments were introduced, with a mere £10 limit. This new way of spending…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
Will the UK-wide ban on junk food ads before 9pm TV watershed work?
From the end of next year, new rules around junk food ads on TV will come into…
Reactions to the upcoming implementation of the HFSS legislation
In December 2020, the government announced their plans to implement the HFSS legislation, whereby products high in…
What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
The future looks frozen: exploring the benefits and growth of the frozen food category
In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
