Eco-labelling – A new way to display the environmental impact of food
The food industry alone is responsible for 40% of greenhouse gas emissions and The Intergovernmental Panel on…
The monumental impact of TikTok in just under 5 years
The possibility of you, dear reader, not having heard of TikTok is mathematically zero. Whether you first…
Understanding the different shopping habits between generations
In our July Mood of the Nation report, we found that Baby Boomers and older (57 years…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Convenience without compromise – a new age of ready meals
It is no secret that over the last decade or so, convenience has become more and more…
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
