What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
The shift to thrift as reseller marketplaces are set to soar in 2022
Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
How to support the accelerating sustainability requirements of consumers
The need for sustainability in how we shop, where we shop and what we buy is growing….
How is the UK feeling about April 2022?
At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
Flexible working arrangements have changed consumer behaviour forever
The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…
The alcohol industry will see a shift towards NoLo options in 2022
Alcohol-free and low alcohol (NoLo) drinks are becoming more and more popular, especially among the young, sober-conscious…
How is the UK is feeling in March 2022?
Unlike last March, when the UK was in lockdown, this year UK adults are able to celebrate…
