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Burger King recently revealed their new retro logo
  • Posted on 13th January 202129th January 2021

Did our LinkedIn network prefer the new Burger King logo?

We asked our LinkedIn network which logo they preferred by Burger King, the new retro design or…

  • Posted on 23rd December 202018th March 2021

How will the UK be celebarating New Year?

Traditionally, New Year’s Eve is a day where large crowds of people get together to mark the…

  • Posted on 22nd December 202018th March 2021

The challenge of standing out at the shelf

Standing out at shelf is what plagues most shopper marketers’ minds on a daily basis. But the…

  • Posted on 18th December 202018th March 2021

How the UK will be behaving at Christmas

At Spark Emotions, we conduct our monthly Mood of the Nation study into how people are feeling…

  • Posted on 11th December 202018th March 2021

How the nation is truly feeling about December 2020?

At Spark Emotions, we wanted to truly understand how people are feeling on a monthly basis and…

Spark Emotions Black Friday 2020
  • Posted on 9th December 202029th January 2021

What happened during Black Friday 2020 in the UK

Black Friday has been a polarising event in the UK over years gone by. Our November Mood…

Spark Emotios using memorability and emotion to improve search engine optimisation
  • Posted on 7th December 202018th December 2020

Using memorability and emotion to improve search engine optimisation

The price comparison market has been extremely competitive for many years and a very difficult market to…

  • Posted on 1st December 202029th January 2021

Experiential shoppers and the role of in-store

The standard measure of whether your product is doing well is whether it sells or not. But…

2 simple ways to drive more website sales
  • Posted on 30th November 202029th January 2021

2 simple ways to drive more website sales

A common question we are asked by our clients is how do they drive more website sales….

  • Posted on 27th November 202029th January 2021

How not to lose millions when considering a re-brand

It’s common for brands to consider a brand ‘refresh’ every so often. Whether that’s changing a logo,…

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