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insights

Month: May 2021

Is brand loyalty important for your shoppers
  • Posted on 25th May 202110th June 2021

Does brand loyalty still exist?

We often hear how loyalty is a core component to brand growth and the constant stream of…

  • Posted on 13th May 202110th June 2021

The importance of understanding non-buyers

When analysing data and insight, it’s too easy to focus on what is happening, but it’s a…

  • Posted on 7th May 202110th June 2021

How the nation is feeling about May 2021?

At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…

  • Posted on 5th May 202110th June 2021

Why bricks and mortar stores still matter and the role they play in an omnichannel world

It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….

Recent Posts

  • A beginners guide to cryptocurrency and blockchain technologies
  • 2022 is seeing the vegan and plant-based trend accelerate
  • What’s the difference – shopper vs consumer?
  • The shift to thrift as reseller marketplaces are set to soar in 2022
  • How brands are preparing in advance of the new HFSS legislation

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