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What is the lipstick effect?
  • Posted on 17th October 202217th October 2022

Why do shoppers turn to small luxuries when finances are tight? The lipstick effect

2022 has been a financially hard year for many UK adults. In our October Mood of the…

  • Posted on 4th November 2021

What is ‘Sludge’

Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…

  • Posted on 11th November 202029th January 2021

What is Cognitive Dissonance

First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…

  • Posted on 14th October 202029th January 2021

What is Dr Fogg’s behavioural model?

Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…

  • Posted on 14th October 202029th January 2021

What is delayed gratification?

Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…

  • Posted on 9th October 202029th January 2021

What is duration neglect

Duration neglect is the psychological principle that the length of an experience has little effect on the…

  • Posted on 9th October 20208th September 2022

What is the Peak-End rule

The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…

  • Posted on 14th August 202010th December 2020

What is peripheral vision?

Peripheral vision is what you see around what you are focussing in on, this means when you…

  • Posted on 14th August 202029th January 2021

What is response effort?

Response effort is where a person will consider the level of effort they must sacrifice in order…

  • Posted on 9th July 202029th January 2021

What is overchoice effect (paradox of choice)?

When deciding on what to buy, we’re often met with a vast selection of products, whether it’s…

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