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Academia

  • Posted on 4th November 2021

What is ‘Sludge’

Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…

  • Posted on 30th July 202130th July 2021

3 things retailers do to increase retail sales

Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…

Spark Emotions - Why focus groups don't work
  • Posted on 29th January 202110th June 2021

Why focus groups don’t work

Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…

  • Posted on 11th November 202029th January 2021

What is Cognitive Dissonance

First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…

  • Posted on 14th October 202029th January 2021

What is Dr Fogg’s behavioural model?

Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…

  • Posted on 14th October 202029th January 2021

What is delayed gratification?

Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…

  • Posted on 9th October 202029th January 2021

What is the Peak-End rule

The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…

  • Posted on 14th August 202029th January 2021

The effects of the pandemic on impulse shopping

What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…

  • Posted on 14th August 202010th December 2020

What is peripheral vision?

Peripheral vision is what you see around what you are focussing in on, this means when you…

  • Posted on 14th August 202029th January 2021

What is response effort?

Response effort is where a person will consider the level of effort they must sacrifice in order…

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