How to maximise your value messaging in store
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
Academia
What is Cognitive Dissonance
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
What is Dr Fogg’s behavioural model?
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
What is delayed gratification?
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
Optimising your consumers’ online journey
The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…
The effects of the pandemic on impulse shopping
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
What is peripheral vision?
Peripheral vision is what you see around what you are focussing in on, this means when you…
What is response effort?
Response effort is where a person will consider the level of effort they must sacrifice in order…
The power of free to play (F2P)
Free to play games are fast becoming one of the dominant forms of online gaming across mobile,…
