
What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
Dr Fogg’s behavioural model was established around the concept that everyone relies on 3 basic elements: Motivation,…
Delayed gratification refers to the act of resisting the impulse to take an immediately available reward in…
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
Peripheral vision is what you see around what you are focussing in on, this means when you…
Response effort is where a person will consider the level of effort they must sacrifice in order…