Meet the
team
Steven studied Psychology at the University of Reading, where he developed a keen interest in consumer psychology and behaviour. This passion stemmed from his analysis of marketing strategies employed by various brands. The culmination of his studies and interest in consumer behaviour led him to pursue a career in the market research and insight industry.
Steven Chotuis
BSc(Hons) Psychology
Senior Research Executive
Sinita has extensive experience in applying behaviour science to everyday brand challenges including packaging, advertising, media and branding. She’s worked with numerous FMCG brands, retailers and service industries worldwide to deliver breakthrough insight and actionable results.
Sinita Govind
MSc Social Cognition: Research and Applications
Associate Director
Scott is a subject matter expert with a master’s degree in consumer psychology. Scott has worked across the globe combining academia with his natural understanding and vast knowledge of human behaviour to help clients gain deep insights into their customers behaviour.
Scott Willey
Msc Consumer Psychology with Business
Associate Director
Since completing a masters degree in consumer psychology, Will has remained a real student of the human brain, keeping himself and the business up to date on the latest research of why people do what they do. Will has delivered many global projects using his deep knowledge of the brain to offer our clients a true understanding of how consumers and shoppers behave.
Will Morgan
Msc Consumer Psychology with Business
Associate Director
Gary has over 17 years experience in market research gathering and interpreting data across the customer insight world. With his wealth of experience throughout data and information technology, Gary ensures data is collated in the most efficient and accurate way, whilst maintaining the highest code of GDPR compliance.
Gary Haime
MSC in Computing
Head of Data and Operations
Lee is an authentic and visionary Chief Executive Officer who has been operating at board level for a number of years. As a previous Director across multiple disciplines at Tesco PLC he brings a wealth of experience to the business. Lee’s ability to connect teams and bring together the science behind behaviour, academia and industry experts is key to the business model going forward.
Lee Harrison
Chief Executive Officer
Anne-Marie is a crucial member of the team, she’s fully trained in facial coding which means we are able to understand the real, not claimed behaviour of customers. Anne-Marie’s input, working alongside our consumer psychologists and industry experts, enables us to get to the emotional truth for our clients.
Anne-Marie Brown
Operations Manager
Andy has spent his entire career in shopper and consumer research, observing, questioning and helping to understand shopper behaviour. He understands how shoppers behave and crucially, WHY they behave as they do. This experience means Andy is an expert at identifying the best methodologies to get you the most accurate answers.
Andy Bromley
Chief Operating Officer
Adam studied multimedia at university and over the last 9 years he has been able to use these skills and knowledge in the shopper research industry. Adam frequently travels around the world for our clients, ensuring consistency of project set up, GDPR compliance and professional execution of fieldwork.
Adam Cooper
BA (Hons) in Multimedia
Senior Fieldwork and Data Executive
