Path to purchase
Be more strategic about how you connect and provide information to your customers by understanding their journey in detail. Path to purchase analysis has evolved in recent years due to the digital revolution, but customers still experience the same stages of awareness, consideration, conversion and evaluation.
As customers move through and back and forth between the stages, influenced by a myriad of both offline and online factors, traditional linear path to purchase has become more of a cycle, or even a web.
We use a mix of qualitative and quantitative research, which avoids many of the traditional research biases and delivers actual insights that drive business growth.