Pre and post visit unaccompanied shop
Capturing shopper behaviour and opinion as close to the shopping trip as possible.
Shoppers that are planning to visit the category in the next few days are recruited to visit one of the retailers in scope.
Shoppers conduct a short pre-shop survey then visit the retailer and shop as normal, capturing photos of their trip including the fixture, product purchased (if buyer) and anything about the return to store they deem relevant to help us understand the context of their trip.
They are then sent a survey to complete about their shopping behaviour, mindset, and emotions which is completed as soon as they leave the store. Using the pre and post survey, we can create a decision tree that accurately replicates the in store decision process.