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shopper psychology

Reseller marketplaces are set to soar in 2022
  • Posted on 4th May 202213th June 2022

The shift to thrift as reseller marketplaces are set to soar in 2022

Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…

How brands are preparing in advance of the new HFSS legislation
  • Posted on 28th April 202228th April 2022

How brands are preparing in advance of the new HFSS legislation

After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…

  • Posted on 18th November 202118th November 2021

What impact will the contactless spending limit increase to £100 in the UK have?

In 2007, contactless card payments were introduced, with a mere £10 limit. This new way of spending…

  • Posted on 16th November 202118th November 2021

Why are we drawn to faces on Point of Sale?

Words are responsible for only a small part of communication but the entire is story is not…

  • Posted on 28th October 202121st June 2022

The future looks frozen: exploring the benefits and growth of the frozen food category

In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…

  • Posted on 9th September 202121st December 2022

So, which FSDU actually worked best?

Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….

  • Posted on 26th August 202118th January 2022

Convenience without compromise – a new age of ready meals

Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…

  • Posted on 19th August 202120th August 2021

Why are gondola ends so important?

It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…

  • Posted on 13th August 202121st June 2022

Understanding the psychological impact of clothes

In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…

  • Posted on 30th July 202130th July 2021

3 things retailers do to increase retail sales

Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…

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