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cognative bias

Using consumer psychology to reduce energy bills
  • Posted on 13th December 202213th December 2022

How consumer psychology can help people reduce their energy bills

This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…

What is the lipstick effect?
  • Posted on 17th October 202217th October 2022

Why do shoppers turn to small luxuries when finances are tight? The lipstick effect

2022 has been a financially hard year for many UK adults. In our October Mood of the…

  • Posted on 1st December 202121st June 2022

How to create a great Christmas Advert in 2021?

There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…

  • Posted on 16th November 202118th November 2021

Why are we drawn to faces on Point of Sale?

Words are responsible for only a small part of communication but the entire is story is not…

  • Posted on 8th November 202121st April 2022

Will the new hfss legislation banning junk food ads before 9pm work

From the end of next year, new rules around junk food ads on TV will come into…

The Psychology of panic buying that led to fuel shortages in the UK
  • Posted on 18th October 202118th October 2021

The Psychology of panic buying that led to fuel shortages in the UK

Beginning at the end of September and continuing into the start of October 2021, it was not…

  • Posted on 9th September 202121st December 2022

So, which FSDU actually worked best?

Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….

  • Posted on 13th August 202121st June 2022

Understanding the psychological impact of clothes

In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…

  • Posted on 30th July 202130th July 2021

3 things retailers do to increase retail sales

Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…

  • Posted on 28th July 20217th January 2022

Why do brands use characters to help drive engagement and does it work?

Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…

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