
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
The person who shops for/buys products is not always the same person who uses that product, unless…
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
Words are responsible for only a small part of communication but the entire is story is not…
From the end of next year, new rules around junk food ads on TV will come into…
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…