What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
consumer psychology
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
How is the UK is feeling in February 2022
Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…
How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
Will the new hfss legislation banning junk food ads before 9pm work
From the end of next year, new rules around junk food ads on TV will come into…
What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
The future looks frozen: exploring the benefits and growth of the frozen food category
In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…
