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consumer psychology

  • Posted on 13th June 2022

What’s the difference – shopper vs consumer?

The person who shops for/buys products is not always the same person who uses that product, unless…

How brands are preparing in advance of the new HFSS legislation
  • Posted on 28th April 202228th April 2022

How brands are preparing in advance of the new HFSS legislation

After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…

  • Posted on 19th April 202220th April 2022

Are electronic shelf labels a sustainable solution to waste?

The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…

  • Posted on 22nd March 202223rd March 2022

Spark Emotions becomes an ESOMAR member

Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…

  • Posted on 28th January 202231st January 2022

How is the UK is feeling in February 2022

Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…

  • Posted on 1st December 202121st June 2022

How to create a great Christmas Advert in 2021?

There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…

  • Posted on 16th November 202118th November 2021

Why are we drawn to faces on Point of Sale?

Words are responsible for only a small part of communication but the entire is story is not…

  • Posted on 8th November 202121st April 2022

Will the new hfss legislation banning junk food ads before 9pm work

From the end of next year, new rules around junk food ads on TV will come into…

  • Posted on 4th November 2021

What is ‘Sludge’

Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…

  • Posted on 28th October 202121st June 2022

The future looks frozen: exploring the benefits and growth of the frozen food category

In a world where ‘fresh in best’, the frozen food category has frequently fallen under the stigma…

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