• Home
  • What we do
  • Meet the team
  • Case Studies
  • Press & Insight
  • Contact
  • Home
  • What we do
  • Meet the team
  • Case Studies
  • Press & Insight
  • Contact
  • Home
  • What we do
  • Meet the team
  • Case Studies
  • Press & Insight
  • Contact
Press &
insights

consumer psychology

  • Posted on 22nd February 202323rd February 2023

How is the cost-of-living crisis affecting brands?

The bad news: prices are high. An increase in the cost of goods and inflation rates, has…

Using consumer psychology to reduce energy bills
  • Posted on 13th December 202213th December 2022

How consumer psychology can help people reduce their energy bills

This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…

Should brands us price marked packs PMP?
  • Posted on 30th November 20221st December 2022

Should brands use price-marked packs?

For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…

What is the lipstick effect?
  • Posted on 17th October 202217th October 2022

Why do shoppers turn to small luxuries when finances are tight? The lipstick effect

2022 has been a financially hard year for many UK adults. In our October Mood of the…

  • Posted on 13th June 2022

What’s the difference – shopper vs consumer?

The person who shops for/buys products is not always the same person who uses that product, unless…

How brands are preparing in advance of the new HFSS legislation
  • Posted on 28th April 202228th April 2022

How brands are preparing in advance of the new HFSS legislation

After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…

  • Posted on 19th April 202220th April 2022

Are electronic shelf labels a sustainable solution to waste?

The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…

  • Posted on 22nd March 202223rd March 2022

Spark Emotions becomes an ESOMAR member

Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…

  • Posted on 28th January 202231st January 2022

How is the UK is feeling in February 2022

Unlike last February, when the UK was in lockdown, this year UK adults are able to celebrate…

  • Posted on 1st December 202121st June 2022

How to create a great Christmas Advert in 2021?

There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…

Posts navigation

Older posts

Recent Posts

  • How is the cost-of-living crisis affecting brands?
  • We’re looking for a brilliant Senior Research Executive
  • How consumer psychology can help people reduce their energy bills
  • Should brands use price-marked packs?
  • Experiential retail – how retailers are wooing shoppers back to in-store

Archives

  • February 2023
  • December 2022
  • November 2022
  • October 2022
  • August 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • December 2019

Categories

  • Academia
  • Areas of expertise
  • August Mood of the Nation
  • Behavioural science
  • Behavioural science
  • Brand, Pack and Media
  • Christmas
  • Convenience
  • Covid-19 social distancing and safety
  • December Mood of the Nation
  • Detailed behaviour analysis
  • Distinctive assets
  • External factors
  • Eye tracking
  • February Mood of the Nation
  • FMCG
  • Forecourts
  • Gaming and betting
  • Healthcare
  • Hospitality
  • Industry expertise
  • July Mood of the Nation
  • March Mood of the Naton
  • May Mood of the Nation
  • Mood of the nation
  • News
  • November Mood of the Nation
  • October Mood of the Nation
  • Online research
  • Pack design
  • Quantifying Emotion
  • Retail
  • September Mood of the Nation
  • Shopper research
  • Trends and foresight
  • What is
SMP Group logo
Spark emotions logo
SMP Print Logo
Experience Crowd Logo

  • Home
  • What we do
  • Case Studies
  • Meet the team
  • Join our mailing list
  • Contact
© Copyright 2020 SMP Group | Terms & Conditions | Privacy Policy | COVID Guidelines