Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences to remember things without thinking about them.
The performance of implicit memory is enabled by previous experiences, no matter how long ago those experiences occurred.
Understanding cognitive biases, such as implicit memory effect, is crucial to understanding your customers better. To learn more about the brain, please click here for more articles on why we behave as we do or get in touch with us here.