How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
consumer behaviour
Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
The shift to thrift as reseller marketplaces are set to soar in 2022
Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
How to support the accelerating sustainability requirements of consumers
The need for sustainability in how we shop, where we shop and what we buy is growing….
How is the UK feeling about April 2022?
At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
