Social conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.
Humans have a common tendency to adopt the opinions and follow the behaviours of the majority. One common explanation for social conformity is that, if everyone else is choosing to do one thing, it is probably a good thing to do. The other common explanation is that failing to follow a norm may elicit negative social sanctions, and so we conform to norms in an effort to avoid these negative responses.
Understanding cognitive biases, such as social conformaity, is crucial to understanding your customers better. To learn more about the brain, please click here for more articles on why we behave as we do or get in touch with us here.
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