Experiential retail – how retailers are wooing shoppers back to in-store
Technology is changing the way we shop; it’s never been easier to search for something we want…
experiential shoppers
What impact will the contactless spending limit increase to £100 in the UK have?
In 2007, contactless card payments were introduced, with a mere £10 limit. This new way of spending…
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Does brand loyalty still exist?
We often hear how loyalty is a core component to brand growth and the constant stream of…
The importance of understanding non-buyers
When analysing data and insight, it’s too easy to focus on what is happening, but it’s a…
