Earlier this year, Spark Emotions became accredited with the Market Research Society (MRS). By doing so, we have joined 650 other companies that are committed to best practices within the market research industry through the MRS Code of Conduct.
We wanted to become part of the Market Research Society as a commitment to our current and future clients and our team. Spark Emotions is committed to the protection of personal data and joining the MRS proves we conduct research to the highest standard and are dedicated to helping the market research sector grow and prosper.
Becoming a Market Research Society Company Partner gives the team here at Spark Emotions industry-leading development opportunities, with thought leadership and training to help them grow their personal capability.
Senior Research Director, Shona Mcdonald Ponton, also became a Certified MRS Member and leads Spark Emotions relationship with the Market Research Sociey.
She said, “A certification with the MRS will ratify my knowledge in a way that is universally relatable and gives credibility to my experience; having my abilities formally recognised will be rewarding for me.
When joining Spark Emotions, my visibility as a role model and teacher increased. Consolidating my knowledge and gaining access to materials through MRS membership will help me to help my team to comply with ethics and professional standards (with a view to put colleagues newer to the industry through the MRS Diploma in the future).”
To find out more about the Market Research Society and what they do, click the link here to be directed to their website.