How consumer psychology can help people reduce their energy bills
This winter, gas and electricity prices have skyrocketed, going up by 54%, and many UK adults are…
behavioural science
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Why do shoppers turn to small luxuries when finances are tight? The lipstick effect
2022 has been a financially hard year for many UK adults. In our October Mood of the…
How to support the accelerating sustainability requirements of consumers
The need for sustainability in how we shop, where we shop and what we buy is growing….
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
Spark Emotions becomes an MRS Company Partner
Earlier this year, Spark Emotions became accredited with the Market Research Society (MRS). By doing so, we…
Will the new hfss legislation banning junk food ads before 9pm work
From the end of next year, new rules around junk food ads on TV will come into…
What is ‘Sludge’
Sludge refers to subtle manipulation that encourages or prompts people to act in a way that is…
The Psychology of panic buying that led to fuel shortages in the UK
Beginning at the end of September and continuing into the start of October 2021, it was not…
Eco-labelling – A new way to display the environmental impact of food
The food industry alone is responsible for 40% of greenhouse gas emissions and The Intergovernmental Panel on…
