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shopper behaviour

  • Posted on 22nd February 202323rd February 2023

How is the cost-of-living crisis affecting brands?

The bad news: prices are high. An increase in the cost of goods and inflation rates, has…

Should brands us price marked packs PMP?
  • Posted on 30th November 20221st December 2022

Should brands use price-marked packs?

For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…

  • Posted on 26th October 202226th October 2022

Experiential retail – how retailers are wooing shoppers back to in-store

Technology is changing the way we shop; it’s never been easier to search for something we want…

What is the lipstick effect?
  • Posted on 17th October 202217th October 2022

Why do shoppers turn to small luxuries when finances are tight? The lipstick effect

2022 has been a financially hard year for many UK adults. In our October Mood of the…

  • Posted on 13th June 2022

What’s the difference – shopper vs consumer?

The person who shops for/buys products is not always the same person who uses that product, unless…

Reseller marketplaces are set to soar in 2022
  • Posted on 4th May 202213th June 2022

The shift to thrift as reseller marketplaces are set to soar in 2022

Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…

How brands are preparing in advance of the new HFSS legislation
  • Posted on 28th April 202228th April 2022

How brands are preparing in advance of the new HFSS legislation

After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…

  • Posted on 19th April 202220th April 2022

Are electronic shelf labels a sustainable solution to waste?

The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…

Sustainability requirements of consumers
  • Posted on 8th April 202219th April 2022

How to support the accelerating sustainability requirements of consumers

The need for sustainability in how we shop, where we shop and what we buy is growing….

How is the UK feeling about April 2022
  • Posted on 6th April 20227th April 2022

How is the UK feeling about April 2022?

At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…

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  • How is the cost-of-living crisis affecting brands?
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  • How consumer psychology can help people reduce their energy bills
  • Should brands use price-marked packs?
  • Experiential retail – how retailers are wooing shoppers back to in-store

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