Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
![](https://sparkemotions.com/wp-content/uploads/2020/05/Cosmeticsdesign-Europe-Getting-to-the-truth-Technology-is-the-future-of-deep-consumer-insights.jpg)
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.