Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
emotion
Using memorability and emotion to improve search engine optimisation
The price comparison market has been extremely competitive for many years and a very difficult market to…
What is the COM-B model of behaviour change?
To understand how people shop it is important to know what mental and physical conditions a shopper…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and…
