Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions

Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.

https://www.cosmeticsdesign-europe.com/Article/2020/05/12/Consumer-behaviour-in-beauty-and-cosmetics-needs-technology-analysis-says-Spark-Emotions