Understanding the different shopping habits between generations
In our July Mood of the Nation report, we found that Baby Boomers and older (57 years…
shopper research
Convenience without compromise – a new age of ready meals
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Does brand loyalty still exist?
We often hear how loyalty is a core component to brand growth and the constant stream of…
The importance of understanding non-buyers
When analysing data and insight, it’s too easy to focus on what is happening, but it’s a…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
Embarrassment: Giving healthcare shoppers confidence to make their own decisions in store
We’ve all been there. Trying to shop when we’re feeling ill. Making that desperate attempt to find…
