What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
shopper research
How brands are preparing in advance of the new HFSS legislation
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
Are electronic shelf labels a sustainable solution to waste?
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
Understanding the different shopping habits between generations
In our July Mood of the Nation report, we found that Baby Boomers and older (57 years…
Convenience without compromise – a new age of ready meals
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
Why are gondola ends so important?
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Does brand loyalty still exist?
We often hear how loyalty is a core component to brand growth and the constant stream of…
