
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Technology is changing the way we shop; it’s never been easier to search for something we want…
2022 has been a financially hard year for many UK adults. In our October Mood of the…
The person who shops for/buys products is not always the same person who uses that product, unless…
After the announcement of the HFSS (High fat, sugar, salt) legislation back in 2020, its finally set…
The move toward environmentalism is in full flow, bringing sustainability to the forefront of shoppers’ minds. This…
In our July Mood of the Nation report, we found that Baby Boomers and older (57 years…
Since the invention of the ready meal by US company Swanson’s in the 1950’s, where Gerry Thomas…
It’s no secret that retailers and brands spend a fortune on in-store activation. Instore activity is important…
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…