3 things retailers do to increase retail sales
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Shopper research
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Does brand loyalty still exist?
We often hear how loyalty is a core component to brand growth and the constant stream of…
The importance of understanding non-buyers
When analysing data and insight, it’s too easy to focus on what is happening, but it’s a…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
How COVID-19 has evolved the role of the Pharmacist
Medical advice is something that has long been trusted and accepted as gospel, and therefore the Pharmacist…
How to maximise your value messaging in store
Whilst value messaging can be instrumental in increasing product engagement and sales in store, if executed poorly,…
Shopping habits have changed, what is the impact at shelf?
When I was asked to write a piece on some of the changes to shopping habits around…
The challenge of standing out at the shelf
Standing out at shelf is what plagues most shopper marketers’ minds on a daily basis. But the…
