COVID-19: learning from academia – Shopping moods
Learning from academia is a crucial element of our research and in this article, we talk about…
shopper psychology
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
COVID-19: learning from academia – the importance of visual triggers
Currently, there is a disproportionate amount of negative messaging in-store. From social distancing measures, to purchase limits,…
What is the implicit memory effect?
Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences…
What is the distractor devaluation effect?
Distractor devaluation effect is an attentional inhibition that occurs during discrimination tasks leads to the negative evaluation…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
What is processing fluency?
Processing Fluency is a cognitive bias in which our liking of something is directly linked to how…
Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
What is social conformity
Social conformity is a type of social influence involving a change in belief or behaviour in order…
