The alcohol industry will see a shift towards NoLo options in 2022
Alcohol-free and low alcohol (NoLo) drinks are becoming more and more popular, especially among the young, sober-conscious…
market research
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Does brand loyalty still exist?
We often hear how loyalty is a core component to brand growth and the constant stream of…
How the nation is feeling about May 2021?
At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
Why focus groups don’t work
Many believe that asking lots of people questions, or asking a smaller group of people more in-depth…
My experience of academia and market research
At Spark, we work alongside Bangor University (check out the School of Psychology here) and I wanted…
