Why choosing the right market research agency is so important
Choosing the right market research agency is vital for businesses. It enables them to make informed decisions,…
market research
How is the cost-of-living crisis affecting brands?
The bad news: prices are high. An increase in the cost of goods and inflation rates, has…
Should brands use price-marked packs?
For those that don’t know, price-marked packs are when a price is printed directly onto the packaging…
Is the UK planning on combining Christmas and FIFA 2022 World Cup Events?
The 2022 FIFA World Cup will be hosted by Qatar, it will be the first World Cup…
A beginners guide to cryptocurrency and blockchain technologies
This may seem like an odd time to talk about cryptocurrencies and blockchain. It’s been reported that…
What’s the difference – shopper vs consumer?
The person who shops for/buys products is not always the same person who uses that product, unless…
The shift to thrift as reseller marketplaces are set to soar in 2022
Today’s generation are massive consumers, but their purchasing decisions are more eco-conscious and sustainable than ever. This…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
The alcohol industry will see a shift towards NoLo options in 2022
Alcohol-free and low alcohol (NoLo) drinks are becoming more and more popular, especially among the young, sober-conscious…
How the UK is feeling about Halloween 2021?
Since 2013, estimated Halloween spending across the UK has risen steadily, averaging at £474 million by 2019….
