How to create a great Christmas Advert in 2021?
There is no greater visual reminder that Christmas is on the horizon than the return of Christmas…
branding
So, which FSDU actually worked best?
Hopefully, we can all agree, a Free-Standing Display Unit (FSDU) in-store isn’t just there to sell products….
Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Was the Hilltop Honey rebrand more memorable?
When we asked our LinkedIn network which Hilltop Honey pack they found most memorable, an overwhelming 71%…
How not to lose millions when considering a re-brand
It’s common for brands to consider a brand ‘refresh’ every so often. Whether that’s changing a logo,…
Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and…
