
Understanding the psychological impact of clothes
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
In the first few months of 2019 Chloe Martin of Glasgow went through a trial experienced by…
Psychological research on consumer behaviour, buying decisions and the workings of the brain has grown dramatically over…
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Just as products and consumables have adapted and evolved over time, so too has the packaging in…
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
We often hear how loyalty is a core component to brand growth and the constant stream of…
When analysing data and insight, it’s too easy to focus on what is happening, but it’s a…