Why do brands use characters to help drive engagement and does it work?
Some brands become memorable through jingles, catchphrases, logos or designs, and others find brand mascots or characters…
The importance of touch for shoppers
Vision has been one of the most studied scientific areas in the history of consumer psychology. However,…
3 simple ways to capture shoppers attention to help your products stand out in-store
In-store, thousands of products are all battling it out to get into our baskets. But before we…
Packaging trends in 2021 and beyond
Just as products and consumables have adapted and evolved over time, so too has the packaging in…
What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
Does brand loyalty still exist?
We often hear how loyalty is a core component to brand growth and the constant stream of…
The importance of understanding non-buyers
When analysing data and insight, it’s too easy to focus on what is happening, but it’s a…
How the nation is feeling about May 2021?
At Spark Emotions, we created our Mood of the Nation to truly understand how people are feeling…
Why bricks and mortar stores still matter and the role they play in an omnichannel world
It’s an often-repeated observation, but the pandemic has accelerated a lot of changes in our everyday lives….
