What is the COM-B model of behaviour change?
To understand how people shop it is important to know what mental and physical conditions a shopper…
Understanding the emotional impact COVID-19 is having on supermarket shoppers
We all know how COVID-19 has impacted our own lives, but at Spark Emotions, we wanted to…
What is processing fluency?
Processing Fluency is a cognitive bias in which our liking of something is directly linked to how…
Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and…
How shopper behaviour is changing due to Covid-19
Like us all, over the past few weeks we have been reflecting on the impact that Covid-19…
What is social conformity
Social conformity is a type of social influence involving a change in belief or behaviour in order…
What is mere exposure effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things…
What is prospect theory?
Prospect theory is a behavioural model that shows how people decide between alternatives that involve risk and…
What is perceptual fluency?
Perceptual fluency contributes to the experience of familiarity when fluent mental processing is experienced. Repeating the presentation…
What is loss aversion?
Loss aversion refers to people’s tendency to prefer avoiding losses to acquiring equivalent gains: it is better…
