What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
What is
What is the implicit memory effect?
Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences…
What is the distractor devaluation effect?
Distractor devaluation effect is an attentional inhibition that occurs during discrimination tasks leads to the negative evaluation…
What is the COM-B model of behaviour change?
To understand how people shop it is important to know what mental and physical conditions a shopper…
What is processing fluency?
Processing Fluency is a cognitive bias in which our liking of something is directly linked to how…
What is social conformity
Social conformity is a type of social influence involving a change in belief or behaviour in order…
What is mere exposure effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things…
What is prospect theory?
Prospect theory is a behavioural model that shows how people decide between alternatives that involve risk and…
What is perceptual fluency?
Perceptual fluency contributes to the experience of familiarity when fluent mental processing is experienced. Repeating the presentation…
What is loss aversion?
Loss aversion refers to people’s tendency to prefer avoiding losses to acquiring equivalent gains: it is better…
