Perceptual fluency contributes to the experience of familiarity when fluent mental processing is experienced. Repeating the presentation of a stimulus, also known as priming, is one method for enhancing fluency.
In other words, perceptual fluency is the ease of processing stimuli based on manipulations to perceptual quality. For reference, processing fluency is the ease with which information is processed. Retrieval fluency is the ease with which information can be retrieved from memory
Understanding cognitive biases, such as perceptual fluency, is crucial to understanding your customers better. To learn more about the brain, please click here for more articles on why we behave as we do or get in touch with us here.