How to support the accelerating sustainability requirements of consumers
The need for sustainability in how we shop, where we shop and what we buy is growing….
shopper behaviour
How is the UK feeling about April 2022?
At Spark Emotions, every month we understand how the UK is feeling through our Mood of the…
Spark Emotions becomes an ESOMAR member
Spark Emotions are proud to say that we have recently become a member of ESOMAR. Established 75…
Flexible working arrangements have changed consumer behaviour forever
The Covid-19 pandemic brought with it many changes, but none have been as widely embraced and internalized…
The alcohol industry will see a shift towards NoLo options in 2022
Alcohol-free and low alcohol (NoLo) drinks are becoming more and more popular, especially among the young, sober-conscious…
Spark Emotions becomes a Market Research Society MRS Company Partner
Earlier this year, Spark Emotions became accredited with the Market Research Society (MRS). By doing so, we…
What impact will the contactless spending limit increase to £100 in the UK have?
In 2007, contactless card payments were introduced, with a mere £10 limit. This new way of spending…
Why are we drawn to faces on Point of Sale?
Words are responsible for only a small part of communication but the entire is story is not…
Will the new hfss legislation banning junk food ads before 9pm work
From the end of next year, new rules around junk food ads on TV will come into…
Understanding the different shopping habits between generations
In our July Mood of the Nation report, we found that Baby Boomers and older (57 years…
