What is duration neglect
Duration neglect is the psychological principle that the length of an experience has little effect on the…
consumer psychology
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
How the UK will celebrate Bonfire Night during a pandemic
2020 has been a very different year from the rest. As we move out of the summer…
How the nation is truly feeling in October 2020
October 2020 is going to be very different from previous years. The COVID-19 pandemic has had a…
How do shoppers purchase products online?
At Spark Emotions, we specialise in getting to a deep understanding of why people behave as they…
Optimising your consumers’ online journey
The rapid rise of online The retail landscape is consistently changing and evolving. The rise of the…
How the nation is truly feeling in September 2020
September 2020 is going to be very different to previous years. The COVID-19 pandemic has had a…
The effects of the pandemic on impulse shopping
What is buying on impulse? – Impulse buying is defined as an unplanned purchase of a product…
What is peripheral vision?
Peripheral vision is what you see around what you are focussing in on, this means when you…
What is response effort?
Response effort is where a person will consider the level of effort they must sacrifice in order…
