What we learnt at Nudgestock 2021
This years Nudgestock had a vast array of speakers including heavyweights in the world of behavioural science…
cognative bias
Understanding Aldi and Lidl’s brand imitation
Discounter supermarkets such as the likes of Aldi and Lidl have taken off both in the UK…
What is Cognitive Dissonance
First explored by Leon Festinger in the 1950’s, cognitive dissonance refers to the mental conflict we experience when…
What is duration neglect
Duration neglect is the psychological principle that the length of an experience has little effect on the…
What is the Peak-End rule
The Peak-End rule is a cognitive bias that impacts how people remember past events. It is very…
What is mood repair motivation?
Learning from academia is a crucial element of our research and in this article, we talk about…
